ZERLOTTI SIGNAL / PRIVATE ADVISORY FOR THE AI TRANSITION
Read the curve before it reshapes your industry.
Zerlotti Signal is a private AI strategy advisory practice for CEOs, founders, and boards. The Strategic Reading approach anticipates structural shifts before the market prices them in. Rodrigo Zerlotti works with a limited number of C-suite leaders at a time. The window to decide from a position of strength is twelve to twenty-four months.
The Signals
Early intelligence memos on the moves that will define your market.
Each Signal is a short, direct brief on a technology shift that will force a strategic decision, usually before most leadership teams realize it is coming. No commentary. No trend summaries. Just the implication for whoever is in the room when it matters.
Signal
Strategy
Companies Are Spending on AI to Leave the Problem Intact
I explain why many AI investments improve isolated tasks without removing the obstacles that limit growth, retention, margins, or decision-making.
~4 min readSignal
Strategy
The AI unemployment wave has not arrived, and lack of adoption is not the reason
I read the evidence as a sign that growing AI adoption has not produced the expected unemployment wave because jobs are being reshaped rather than simply removed. Experience is becoming more valuable, while pressure is building in entry-level hiring.
~4 min readSignal
Strategy
Your Company Does Not Need an AI Strategy
This article explains why choosing models, vendors, and pilots does not create a durable business strategy. The advantage comes from keeping evaluations, corrections, knowledge, and governance rules under the company's control so the work improves with each new run.
~4 min read
The Strategic Reading approach
Three layers. One decision.
The Strategic Reading approach runs every analysis through three layers: technology, strategy, decision. Most leaders only see one. Zerlotti Signal works all three together.
01 / TECHNOLOGY
What is real, what is marketing.
Separating production-ready capabilities from those still theoretical. Technical depth without jargon, at the level of detail a C-suite leader needs to decide, and nothing beyond that.
02 / STRATEGY
Where the curve changes the game.
Mapping which AI moves reposition your market and which are noise. Identifying where competitive advantage is forming, before the market prices it in.
03 / DECISION
What to do now.
Translating technical and strategic reading into concrete choices: capital, organization, timing. The final deliverable of the advisory is not understanding. It is a decision.
Why Zerlotti Signal
Thirty years of pattern recognition. Operator, not commentator.
Four waves, one consistent reading
Internet, cloud, mobile, SaaS. Now agentic AI, the wave that compresses all the others. Thirty years reading the same curve.
Four companies built and sold
DbLive (IoT/weather, patent granted), Suiteplus (NetSuite Brazil), Rezolve (e-learning on ERP frameworks, acquired by DOT Digital Group), Enlizt (recruitment). Operator, not commentator.
C-suite at global scale
CAIO, CTIO, and COO at DOT Digital Group. GM LatAm at Avalara. Operations across the US, Brazil, and Latin America.
Technical foundation, not keynote opinion
Aerospace Engineering from ITA. Graduate work and research in computing at the University of Texas at Austin.
Most executives will understand AI too late. A few will not. This advisory is for them.
Rodrigo Zerlotti