Rodrigo Zerlotti

Every new technological wave produces two groups of companies. The ones that treat the technology as an upgrade of what they already do, and the ones that redesign themselves around it. The first group is disrupted. The second group disrupts.

Rodrigo has seen this pattern repeat four times since 1994. Internet. Cloud. Mobile. SaaS. He built his entire career on top of it.

AI is not the fifth wave. It is the wave that compresses the other four. And the gap between what it makes possible and what organizations are prepared to do is the largest Rodrigo has seen in three decades. Zerlotti Signal exists to close that gap, a few C-suites at a time.

You are hiring thirty years of pattern. The difference is large.

Most AI consultants learned the subject in the last three years. They can explain what an agent is. They cannot tell you with confidence what will happen in your industry in the next twenty-four months, because they have never crossed four previous technological inflections as operators.

Rodrigo has. He built through each one. He sold companies in three. And the reason Zerlotti Signal exists is because, for the first time in thirty years, the speed of change has exceeded the capacity of most C-suites to process it alone.

If you are one of the few who refuses to learn AI from the headlines, this practice was designed for you.

Rodrigo is founder and adviser at Plooral, an established HRTech that first brought the ATS concept to the Brazilian market. He is also the founder of MUZT, an AI-native company that builds and launches vertical products with an agentic engine that accumulates proprietary intelligence every cycle. Each product feeds the next: faster, smarter, cheaper. The moat is not the software, it is the compounded intelligence underneath.

This means that when Rodrigo advises a C-suite about AI, he is not repeating what he read. He is describing what he is building right now.